ARGO Consortium Brand Identity

Working closely with BMA Associates, SR Creative were asked to create a brand identity for ARGO, a consortium of companies looking to develop a huge tranche of land on the Humber Estuary. Both the name and the graphic concept was based on 'The Argo', which in Greek mythology was the ship built with the help of the gods that Jason and the Argonauts sailed from Iolcos to Colchis to retrieve the Golden Fleece.